Swedish Energy Companies Struggle to Sell Efficiency Services Despite Clear Demand
A new study finds that local energy companies in Sweden want to offer energy efficiency services but face two critical obstacles: weak internal commitment and customer distrust. The findings suggest that market-based efficiency solutions won't scale without stronger corporate strategy and public confidence-building—a lesson with implications across Europe's climate targets.
Originaltitel: Driving forces for and barriers to providing energy services: a study of local and regional energy companies in Sweden
<p>Improving energy efficiency is a cornerstone in climate change mitigation, and energy services are portrayed as a promising market-based approach to achieve this. This paper examines the barriers to, and driving forces needed for, the implementation of energy services from the perspective of Swedish local and regional energy companies. This includes an analysis of the resources needed in three phases of energy service implementation, i.e., development, sales, and deployment. The results indicate a supply-side interest in providing energy services, with the major challenges being related to (a) intra-organizational issues such as a lack of strategic direction and intent and (b) a perceived lack of knowledge, interest, and trust on the part of potential energy service customers. The paper concludes with managerial and policy implications on how an increased focus and impact of energy service can be achieved among local and regional companies.</p>