Scholars Standardize Language for Studying How Media Blend Together
Researchers have created a unified vocabulary for analyzing how different forms of media—text, image, sound, video—interact and combine. The standardized terms could help designers, content creators, and technology companies better understand and build cross-media experiences that work seamlessly across platforms.
Originaltitel: Introduction to Chapter 5: Comparing Intermedial and Multimodal Vocabulary
<p>In this introduction to Bateman’s chapter, Jensen focuses on terminology in intermediality and multimodality in order to provide a background for reading Bateman’s chapter. Jensen addresses Bateman’s concepts of ‘semiotic mode’, ‘canvas’, ‘medium’ and ‘textuality’ and discusses how they compare to similar ideas in Elleström’s theoretical framework.</p>