Blockchain offers path to cut counterfeit goods, but adoption hinges on user confidence

Researchers have developed a blockchain-based system to combat counterfeit products, grounding the approach in behavioral theory about how people actually adopt new technology. The finding matters because counterfeiting costs companies billions annually, yet tech solutions fail without addressing why supply chain managers and consumers resist using them.

Originaltitel: Decoding counterfeit dilemma: A blockchain-based solution grounded in self-efficacy theory and UTAUT3