Eastern European creators turn to crowdfunding as ad revenue dries up
A new study of monetisation tools in Armenia, Georgia, Moldova, and Ukraine reveals how digital content creators are abandoning traditional advertising in favour of direct-payment platforms like Patreon and GoFundMe. As Facebook and Google capture the lion's share of ad spending, independent media outlets and bloggers in these regions are forced to build subscriber-based income streams—a shift with major implications for content diversity and media sustainability.
Originaltitel: Monetisation tools for media, bloggers and media personalities in Armenia, Georgia, Moldova and Ukraine: Overview of the financial landscape for digital content creators
<p>In the rapidly evolving digital landscape, media outlets, bloggers, and other content creators are continually searching for effective and reliable payment systems and monetisation tools to support their efforts in producing and distributing content.</p><p>With traditional revenue sources dwindling – largely due to advertising income being diverted to dominant platforms like Facebook and Google – alternative tools and methods for generating income from content production and distribution have emerged and continue to evolve.</p><p>This study explores a variety of monetisation tools and payment systems, including GoFundMe, Kickstarter, Patreon, Buy Me a Coffee, and others available in Armenia, Georgia, Moldova, and Ukraine. It examines their features, advantages, limitations and provides examples of their practical application.</p>