Drug Study Shortcut Backfires: Public Samples Don't Replace Patient Groups
Researchers testing how people weigh treatment risks found that recruiting random members of the public produces different preference data than actual at-risk patients. For pharmaceutical firms and medical device makers, the finding suggests cutting corners on participant recruitment for preference studies risks building products based on the wrong consumer priorities.
Originaltitel: Can the General Public Be a Proxy for an "At-Risk" Group in a Patient Preference Study?: A Disease Prevention Example in Rheumatoid Arthritis
<p>Background</p><p>When selecting samples for patient preference studies, it may be difficult or impractical to recruit participants who are eligible for a particular treatment decision. However, a general public sample may not be an appropriate proxy.</p><p>Objective</p><p>This study compares preferences for rheumatoid arthritis (RA) preventive treatments between members of the general public and first-degree relatives (FDRs) of confirmed RA patients to assess whether a sample of the general public can be used as a proxy for FDRs.</p><p>Methods</p><p>Participants were asked to imagine they were experiencing arthralgia and had screening tests indicating a 60% chance of developing RA within 2 yrs. Using a discrete choice experiment, participants were offered a series of choices between no treatment and 2 unlabeled hypothetical treatments to reduce the risk of RA. To assess data quality, time to complete survey sections and comprehension questions were assessed. A random parameter logit model was used to obtain attribute-level estimates, which were used to calculate relative importance, maximum acceptable risk (MAR), and market shares of hypothetical preventive treatments.</p><p>Results</p><p>The FDR sample (n = 298) spent more time completing the survey and performed better on comprehension questions compared with the general public sample (n = 982). The relative importance ranking was similar between the general public and FDR participant samples; however, other relative preference measures involving weights including MARs and market share differed between groups, with FDRs having numerically higher MARs.</p><p>Conclusion</p><p>In the context of RA prevention, the general public (average risk) may be a reasonable proxy for a more at-risk sample (FDRs) for overall relative importance ranking but not weights. The rationale for a proxy sample should be clearly justified.</p><p>Highlights</p><ul><li>Participants from the general public were compared to first-degree relatives on their preferences for rheumatoid arthritis (RA) preventive treatments using a discrete choice experiment.</li><li>Preferences were similar between groups in terms of the most important and least important attributes of preventive treatments, with effectiveness being the most important attribute. However, relative weights differed.</li><li>Attention to the survey and predicted market shares of hypothetical RA preventive treatments differed between the general public and first-degree relatives.</li><li>The general public may be a reasonable proxy for an at-risk group for patient preferences ranks but not weights in the disease prevention context; however, care should be taken in sample selection for patient preference studies when choosing nonpatients.</li></ul>