Scholars map how ordinary people wielded media as resistance tool
A new edited collection argues that grassroots media tactics—not just elite strategies—shaped the twentieth century. Understanding these overlooked power dynamics matters for policymakers designing media regulation and for companies navigating how audiences use technology in ways companies never intended.
Originaltitel: Introduction: Towards a History of Media Tactics
<p>The introduction to this edited collection situates the volume in relation to previous research on strategies and tactics in the humanities and the social sciences. Taking a media historical point of departure, a key ambition with this volume is to foreground the dialectic relationship between strategies and tactics in what we call the long twentieth century. Drawing on examples from a range of different countries and world regions, and highlighting the infrastructures, entanglements, and institutions involved, this book makes a case for a tactical turn and for media tactics as an important scholarly study object in itself, and the historically informed approach as a way of exploration. Lastly, the introduction provides a short overview of the chapters that have been included in this volume. </p>