Eastern European creators find survival beyond ads as tech giants drain media revenue
A new study maps alternative funding tools—from Patreon to crowdfunding—that bloggers and news outlets in Armenia, Georgia, Moldova, and Ukraine are using to replace vanishing advertising income. With Facebook and Google capturing most digital ad spend, understanding these payment systems is critical for media businesses seeking financial stability in the region.
Originaltitel: Инструменты монетизации для СМИ,блогеров и медиаперсон в Армении,Грузии, Молдове и Украине: Обзор финансового ландшафта для создателейцифрового контента
<p>In the rapidly evolving digital landscape, media outlets, bloggers, and other content creators are continually searching for effective and reliable payment systems and monetisation tools to support their efforts in producing and distributing content.</p><p>With traditional revenue sources dwindling – largely due to advertising income being diverted to dominant platforms like Facebook and Google – alternative tools and methods for generating income from content production and distribution have emerged and continue to evolve.</p><p>This study explores a variety of monetisation tools and payment systems, including GoFundMe, Kickstarter, Patreon, Buy Me a Coffee, and others available in Armenia, Georgia, Moldova, and Ukraine. It examines their features, advantages, limitations and provides examples of their practical application.</p>