Rethinking sustainability: Scholar argues caring for nature requires abandoning dualistic thinking
A new paper proposes that corporate and policy approaches to sustainability have failed because they treat nature as separate from human interests. The author argues that lasting environmental progress requires communicators and leaders to embrace an interconnected worldview where protecting ecosystems becomes as natural as self-preservation—a shift with implications for how organizations frame environmental strategy.
Originaltitel: Deep sustainability as care: A nondual approach to environmental communication
<p>This essay suggests the concept of “deep sustainability” as a philosophical orientation for environmental communication scholars to address not only the empirical but also the ethical and ontological questions associated with sustainability. Drawing on the thoughts of deep ecology and founded in a nondual ontology with origins in perennial wisdom, it argues that in order to create a counterculture to the uncaring neoliberal order, there is a need to substantially increase awareness of the devastating implications of the dualistic discourse inherent to this order. What is required is a new and radically different worldview of “interbeing,” rooted in lived experience of the interconnectedness – oneness – of all life. Extending research in the study of sustainability discourse, this essay contends that it is only when our identity in-group becomes all-inclusive, that is, when duality dissolves, that caring for all beings, be they humans, trees, animals, or other lifeforms, comes effortlessly and with deep – lasting – sustainability as the natural result.</p>