Swedish right-wing populists swayed public opinion toward stricter COVID rules
A new study reveals how Sweden's right-wing populist party successfully convinced supporters to back tougher pandemic measures by framing stricter lockdowns as nationalist protection—the opposite of typical populist messaging. The finding shows how political leaders can reshape public opinion during crises by repackaging policies through familiar ideological themes, with implications for emergency communications and policy credibility.
Originaltitel: Rightwing populism and public opinion on the covid‐19 pandemic in Sweden: the role of strategic party positioning and political cues
<p>During the early stages of the Covid-19 pandemic, the Swedish government did not implement the hard lockdowns and coercive measures found in many countries and instead relied on voluntary social distancing measures and work-from-home initiatives. Unlike its international counterparts in most countries, the rightwing populist party in Sweden early on took a critical approach toward the government's handling of the Covid-19 pandemic, calling for stricter government measures to curb virus transmission. Based on theories about strategic party positioning, and theories about political elite cues and framing effects, we use Swedish survey data from the early stages of the pandemic to show that the views of rightwing populist party supporters aligned with the rhetoric of the Swedish rightwing populist party in demanding more (rather than less) government intervention to curb the spread of SARS-COV-2. Our results suggest that they did so by drawing on core rightwing populist themes of anti-elitism and nationalism. Hence, our results speak to the role of elite cues and framing in public opinion formation during times of crisis, particularly among rightwing populists, who generally opposed stricter government measures to fight the Covid-19 pandemic.</p>