K-pop Stars Echo Classical Masters, Raising Questions on Musical Borrowing

A new analysis examines how Red Velvet sampled Bach's famous Air, exploring what happens when contemporary artists build on centuries-old compositions. The study matters for creative industries navigating intellectual property, licensing, and cultural authority in an age of constant remixing.

Originaltitel: Standing on the Shoulders of Giants: Commemorative Mimesis and Vocal Assertion in Red Velvet’s Borrowing of J. S. Bach’s Air from Orchestral Suite No. 3