How moral role models bridge divides and boost cooperation across groups

Researchers found that highlighting respected figures within a group can persuade members to cooperate more with outsiders—by appealing to their sense of moral identity rather than fear. The finding has implications for organizations managing diverse teams, public health campaigns, and policymakers seeking to reduce intergroup conflict.

Originaltitel: Threaten and affirm: The role of ingroup moral exemplars for promoting prosocial intergroup behavior through affirming moral identity