New handbook tackles how organizations win trust for radical change
A new European handbook addresses a persistent business challenge: how to convince stakeholders that new ideas, technologies, and practices are legitimate and worth adopting. The research offers decision-makers practical, evidence-based strategies for communicating complex innovations in ways that secure buy-in from employees, regulators, and the public.
Originaltitel: The Emerald Handbook on the Challenge of the New: The Legitimation Phenomenon
The handbook is a significant contribution to scholarship and understanding of legitimation of newness, challenging policy, institutions, industries, researchers, organizations in their management of innovation, new ideas, products, practices, processes, relationships, technologies, ethics, values. It provides unique, interdisciplinary, research-based insights in the interpretation and communication of complex information to inform decision making and secure respective legitimation.<br/><br/>The European Commission's support for the production of this publication does not constitute an endorsement of the contents, which reflect the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the information contained therein.