Companies must shift from controlling innovation to letting it emerge naturally

A new framework challenges firms to abandon rigid command-and-control approaches to innovation in favor of flexible systems that harness unpredictable breakthroughs. The research suggests that businesses attempting to micromanage innovation pipelines are leaving money on the table—and that competitive advantage now flows to organizations that cultivate the conditions for discovery rather than dictate its direction.

Originaltitel: Managing generativity in innovation: from control to emergence: Call for Paper